This specialist practice partnered with Cox Media Group to generate awareness of their brand in the market and grow their leads. They were running portions of online advertising in-house, but struggled with the time to monitor campaigns and measure success properly. We used market research and insights to target the market, and to ensure the traffic was qualified, Cox Media Group implemented Premium Tag Management to evaluate the engagement that was taking place after the click. From there we were able to optimize the campaign based on the solutions driving the most leads. They saw immediate results when the campaign was turned on.
It is a state-of-the-art national practice that offers comprehensive advanced treatment services. The practice’s team of health professionals combines medical and scientific expertise with individualized and compassionate patient care.
Decrease in cost per lead after implementing Premium Tag Management.
Increase in average time spent on the website by potential patients.
Higher SEM CTR than the Health & Medical Industry average.