This dental practice partners with Cox Media Group for all of their digital needs including their website, SEO management, paid search, social ads and more. The client likes to ensure that every dollar spent on advertising is bringing them a valuable leads. Before implementing premium tagging, the client was only able to track phone calls from different sources through unique assigned phone numbers, missing leads that might submit form fills on their website. Premium tagging allowed CMG to attribute phone calls, form fills and other valuable actions like downloading new patient forms to their marketing. CMG and this dental practice use this data to determine cost per lead and shift money where they see the highest return.
They believe every dental experience should be a pleasant one so that patients continue to maintain their beautiful smiles. As a family run dental practice, they are excited to open their second office in 2019 to continue to spread smiles throughout the community.
Decrease in cost per lead after implementing Premium Tag Management
Higher conversion rate from paid traffic vs. all user traffic.
Higher SEM CTR than the Health & Medical Industry average