Reaching Millennials at 97X Next Big Thing

Cox Media Group Tampa

What if there was a day when your business could engage with over 20,000 potential customers in Tampa? If you’re seeking direct access to thousands of Tampa’s most affluent young adults and millennials- we have three words for you: Next Big Thing.

What is it?

Next Big Thing is Tampa’s largest one day experiential event and alternative music festival. 97X is hosting its 15th Annual Next Big Thing on December 5, 2015 at the MidFlorida Credit Union Amphitheater and is pacing to sell out. With thirteen bands in this year’s impressive lineup, this ticketed event continues to grow among 97X listeners and millennials across the state of Florida.

97X Audience

So who will be attending this event? We’re glad you asked. These listeners consist of young, active adults who are tech-savvy, social, and trendy. This audience lies ahead of the curve and are always trying out the latest products/services, while eager to share their experiences with their peers. The 97X Audience gravitates towards what’s new!  There’s no better audience to introduce your new product/service to than 97X.

The Millennial Profile

Let’s dig a little deeper into the core of the 97X audience- the millennial. Who is this millennial you might ask? Well, this demographic consists of adults 18-34 and represents roughly 75 million Americans.  Millennials are becoming the largest, most diverse and influential consumer group in the history of the U.S., spending $1.3 Trillion dollars annually and take home an average yearly salary of $57,000.

This powerful lifegroup is tech-savvy, socially conscious, interested in what’s new and next, affluent, and passionate. In this stage of their life, millennials are just beginning to build brand loyalty when making purchase decisions. Now, more than ever, marketers need to be focusing their efforts on reaching this generation.

How Event Marketing Converts

Event marketing creates brand activation. If you are seeking to generate new leads and customers, while engaging with your local community, events give you the opportunity to directly interact with potential customers in a friendly and engaging way. Here are some reasons why your business should consider marketing at events:

  • 1 in 10 Americans attended a music festival in the past 12 months.
  • Eventgoers are 36% more likely to buy a sponsor’s product.
  • 65% of eventgoers believe brands improve the event experience.
  • 60% of eventgoers interact with two or more brands at events.

There’s a reason 97X Next Big Thing advertisers keep coming back each year- it works. Want to create personal connections with potential customers and make your brand stick? Consider being apart of this event that has influenced Tampa consumers for 15 years.

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11300 4th Street North, V300
St. Petersburg, FL 33716
727-579-2000
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